First place winner of the 2018 Teen Driver Safety Billboard Contest - Columbia High School students Fiona Medina and Emma Roberts’ artwork. The Teen Driver Safety Billboard Contest was hosted by the Safe Communities Coalition and State Farm®.
Distracted driving is dangerous. In 2016, 389 traffic crashes in Lorain County involved a distracted driver. 3 of these were fatal crashes—resulting in 3 people dead. Today, more people view drivers texting or emailing while driving as a serious threat (96.8%) than drivers talking on cell phones (87.7%) (AAA Traffic Safety Index Culture - January 2018)
Anything a driver does in addition to driving while behind the wheel increases their risk for a crash. Eating, reading, changing the music, putting on makeup, checking social media, texting, and phone calls are all distractions. Distracted driving is a problem beyond just texting and driving.
The City of Avon, OH enacted a distracted driving ordinance to deter dangerous behaviors. Effective June 1, 2018:
To change any behavior (habit), remember it will take time. According to the Fogg Behavior Model, three things need to happen in order for a behavior to change: motivation, a trigger and a realistic way to take action.
So you want to stop driving distracted? Awesome! Now ask yourself 3 questions to think through what you’ll need to actually drive focused.
3 ways to drive more focused
Source of stat in image: Just, M. A., Keller, T. A., & Cynkar, J. A. (2008). A decrease in brain activation associated with driving when listening to someone speak. Brain Research, 1205, 70-80.